the face of recruiting

microsoft careers

i’m looking for a job in .. wait, what?

visit a company’s website and look at their ‘careers’ page. see if their site looks anything like the image above. is this really the face of recruiting we want our organizations to have?

too often organizations use the same method of finding and acquiring talent. write a job requisition which probably says something along the lines of, “must have good communication skills. must work well as part of a team or alone.” (is there a different way to work than in teams or alone? aren’t you just asking people to be able to work at that point?) then you post that requisition to a massive database that has an interface like the one above and hope that it gets a positive hit on it and you have a collection of resumes you can sort through and pick the best one.

wow. that totally sucks.

instead, maybe look at local universities’ websites and find professors’ pages for their classes, downloaded the syllabus, and figure out where those classes are. then have someone on campus go and talk to the students who are in those classes—as they walk between classes, maybe grab lunch together—and see what their career aspirations are. if they have something lined up after college. if they’d be interested in taking on an internship with your organization.

when going to professional conferences, talk to the best breakout session presenters and gauge their current job satisfaction. meet them for drinks at the end of the day at the hotel bar and talk about motivations and frustrations. talk about the kind of environments they’d most enjoy working in.

you won’t catch all fish in this manner, but i think you’d find the quality of the fish you do catch is a lot better. what if instead of having a terrible search engine, we actually put a real face on corporate recruiting?

why would you ever?

bookstores. record stores. arcades.

they’re all dying businesses. with the advent of digital, many have been forced to close their doors for good and shut down shop. with a kindle and access to millions of books all able to be downloaded instantly from almost anywhere in the world, why would you ever visit a bricks and mortar store?

in an innovation and entrepreneurship class i’m currently taking, a recent lecture talked about selecting the proper industry for your new venture. in that discussion, all of the above were mentioned as bad industries which you’d want to avoid. frankly—for a course on innovation—i think the professor missed the mark.

why would you ever?

that’s the key question to ask.

what would make people want to go to a bookstore again? what would drive people to visit record stores? or spend a day hanging out in an arcade? why would you ever go to any of these places again?

focus on that. make your bookstore or record shop or arcade truly remarkable—something that people can’t help but remark about. collect and sell (or barter) the oldest books and first copies of literary classics that you can get your hands on. find local authors and spotlight their work.

don’t just sell music, make it as well. provide lessons and help budding artists create their own music. hold small, intimate concerts with local bands in your store. give people a place to experience music and not just buy it.

purchase a fleet of game consoles and massive, high-end, high-definition televisions and network them all together. always buy the newest titles on launch day or, perhaps better yet, let people bring their own games. charge a monthly subscription fee for renting the 60 inch televisions and high-end 7.1 surround sound headsets you provide. host game servers and hold your own private tournaments with entry fees and a chance to win that next generation console.

the problem isn’t that these older industries and businesses are dying out. the problem is that so many people fail to see all the many ways they can be good again. you just have to ponder the right question.

nobody’s perfect, and that’s what makes you perfect

“who am i to give anyone advice on [fill in the blank]?”

it’s easy to fall into the trap of believing that because you haven’t been perfect, or that your life or career or relationships aren’t perfect, that it automatically precludes you from giving advice to other people. that’s patently false.

sometimes we can learn the most from the people who have failed the worst. sometimes it’s precisely the faults and flaws you have which give you the credentials to be able to help others. don’t withhold your knowledge and experience because you haven’t been ‘perfect’.

you can still help people. you still have a lot to teach others. everyday.

the road less traveled

leadership isn’t about finding the road with the least number of impediments. leadership is about finding the right path to your goal and removing each and every roadblock along the way so that your organization can become the best versions of itself and do work that makes a difference in a world that really needs it.

do not resuscitate

we’re taught from the time we’re eating cheerios and pooping in our pants that we can do whatever it is that we want to do. with enough hard work and dedication, we can change things and we can be the person we want to be.

but that’s not always true.

there will be times when people and places and things and organizations will be trying to tie you down. they’ll systematically shut down all the parts that make you who you are like a chronic illness shutting down the organs in your body. there will be people telling you ‘no’ in the most polite way possible while asking you to keep doing what you’re doing—keep dreaming, keep brainstorming, keep working hard, stay focused—because it’ll pay off one day.

*beep*

there will be places, towns, and cities (and maybe countries) which don’t have the resources you need to become the person you were meant to become, but you’ve already built a home there. it’s familiar to you.

*beep*

houses, cars, televisions, and all the material things we’re told we need to have to be happy turn into anchors preventing us from taking risks. the things we own begin to own us.

*beep*

it may even become that the organization you’ve built your life around and identified with for so many years isn’t the company you originally went to work for. or, as happens in life, you merely grew in a different direction and now your organization’s goals and ideals no longer match with your own.

*flatline*

and there it is. you’re dead inside. a shell of a person waking up in the morning and going to work with no real purpose aside from surviving another day. but there’s another option instead of trying to make it work like everyone taught you as a child.

do not resuscitate.

find more people who are like-minded and thrive off of their support instead of dying from the constant negativity you receive from others. move to a new town with similar interests and other like-minded people where you can be a part of, and thrive in, a community that shares the same ideals as you. leave the things behind you don’t really need (get a cheaper car, drop your cable television package, pay off your debt faster). and find an organization that aligns to your personal values and conducts business the same way you conduct business.

chances are you may have to do this all again in a few more years, but here’s the key truth in all of this: there’s nothing wrong with that.

managers, rulers, and leaders

there are three management types in the world (there are way more than three; i admit i’m over-simplifying): managers, rulers, and leaders.

managers have a task to complete. they create the work plan, hold people accountable for their individual parts, and don’t care what it takes to reach their end goal. canceling vacation? it’s necessary sometimes. constant status meetings? you need to know what work is or isn’t getting done. telling people to work overtime? someone has to get the job done. managers aren’t always well liked—although they sometimes can be—because it’s all about business to them. it’s hitting the next milestone, it’s keeping costs in check, it’s all about the earned value.

rulers have a sense of self-importance. they don’t create the work plans (they have someone do that for them), they don’t hold people accountable for their parts (they have someone do that for them), but they do love to inject their ways of doing things onto everyone else. they choose the processes, they plug people in where they decide where they should go, and they demand full and total obedience. don’t think, just follow. with rulers, it’s not even about business to them; it’s about self-serving and power grabbing. it’s all about strengthening their position.

leaders have a feeling of duty and accountability to their people. they don’t create the work plans, but they build the vision. they’re more concerned with maximizing potential than holding people accountable (because they realize an underperformer is trying to tell them something’s wrong). they identify the roadblocks to success and they find methods around them or through sheer force alone break down those walls to allow their people to do the work they need to and want to accomplish. leaders are almost always well-liked because it’s about the social aspect to them. they serve their people, and the people take care of the business.

which type do you prefer to work for? more important question: which type are you growing into?

when everyone else is gone

one of the first signs of any organization’s demise is a lack of youthful prospects. it’s most readily apparent in sports when the core of the team grows past their prime and the minor league systems are sparse of potential superstars. production goes down, and the next available substitute isn’t capable of being an everyday player.

take stock in your organization. see how many potential superstars you still have, and—most importantly—count how many have already left. you’ll start to see the true value of your organization via one simple metric.

how old is your core? who do you have to replace them? and what do you do when everyone else is gone?

why measure today?

twitter. facebook. youtube. wikipedia.

all of those sites and organizations have something in common: they’re all in the top 10 in website traffic in terms of monthly visitors. they also have something else in common: none of them started out as an idea to make money.

there was no business plan behind twitter on how the founders were going to turn a profit through selling ads or a subscription. they were a group of college friends who just wanted a way to share what they were doing with each other. zuckerberg was drunk in his dorm room one night when he launched facebook. and jimmy wales had an idea for a better encyclopedia anyone could access for free which had more current information than the heavily curated bookshelf versions.

so why do you insist that your business only go after the ideas that have a high ROI you can measure today? instead, shape the markets of tomorrow.

if not you, someone else will.

something i can’t live without

i get approached a lot to be a voice for people. folks who are looking for help in getting their name out, their brand out, their newest creation recognized and accepted by the community within our organization. but that’s not really how things work.

people don’t listen to me because i have the most followers, and i’m not respected for the number of likes i have. it’s about authenticity. people listen to what i have to say because of the way that i say it: in my own voice. the moment i start to peddle someone else’s work—with the message they want to send—is the moment people recognize that i’m no longer being genuine.

if you want me to spread your name, if you want me to help sell your ideas, or if you want to use my tribe as members of your own—there’s a really simple way of accomplishing your goal.

create something so special that i can’t help but tell everyone about it.

pro tip: start by building a personal relationship i can’t live without.