one of the hardest things to do — if not the hardest — is to tell someone you don’t want their money.
in the business world, it’s important to realize that your prospects for money now can hurt your prospects for money later. investors know this. you don’t sell stock when the market is on an up-swing. your $20 a share stock can turn into an $80 investment. but when it comes to selling services, there’s not much indication of a trend. this is what drives leaders to rash decisions.
you also wouldn’t sell stocks when they’re at rock bottom. i learned a valuable lesson when i was young (young-er anyway!) about the value of honesty and how client satisfaction changes everything. i sold produce for 5 years and in that time span, the most important sales were the sales where i didn’t sell anything.