photo by mike_lockie, flickr artist

it’s going to happen.  no matter how much you plan ahead, or how much you think you might know — how comfortable you are in your abilities… you’re going to lose sight of your overall vision.

scope creep happens, and unfortunately it happens often. we all want to create amazing things, and we all want to deliver the very best we can to our clients. many times it’s the client who makes the changes! but either way, changes happen. instead of doing x, we do x and add on y because it makes x better in some way.

one of the most difficult things to do is telling ‘no’ to people who say, “you know what would be good?…” but there are times when it’s absolutely necessary. why? well no matter what you’re doing, you always have a main mission; every step you take along the way should be made to help you reach that end state. simply put, anything else is ancillary. so why do we always lose sight of where we’re going?! Read the rest of this entry »