image by hensever, flickr artist

i’ve made this argument before: social media is social.  you can’t just broadcast information; you have to listen to what’s coming back at you and respond.

recent conversation at work brought up the notion of pre-planning tweets for a client’s conference — or having pre-approved topics that one could tweet about.  while some purists might find fault with that, i don’t.

there’s no problem with pre-planning your tweets because the tweet is just the medium.  if you or a client are attending a conference or some kind of convention and you want to make sure that you capture certain topics or information in your tweets — go right ahead and do it.  would you make a phone call to a friend or a client without first planning that also?

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