image by sarahkim, flickr artist

i wrote not too long ago about the keys to an effective presentation.  it’s strange how sometimes you don’t listen to your own advice, though, john… seriously.

guilty as charged.

i found myself this week in a situation where i had three briefs to deliver to three different audiences all within the span of a few short hours.  it’s hard to ‘get up’ for those kinds of meetings, have a short break in between, and then recapture that tough mental focus again.  (oh, and then repeat that once more for the last brief of the day)  i was feeling confident, however (i usually do), especially since i was closing it out with the same marketing brief i had given dozens upon dozens of times already.  but i should have known better than to take things lightly.

Read the rest of this entry »