Posts Tagged communication
reduce your frustration: stop using email
[i started writing this post as a comment on megan murray's blog post, actually, but it quickly grew into something more.]
i find email to be a burden to my work.
it’s the hammer in the tool box. the problem is, not every situation is a nail. sometimes you need a screwdriver, and other times you need a wrench. but we’re so dependent on email (i blame ms outlook for it) that we all try hammering in screws and bolts — even when we know it doesn’t work.
even though we have instant messaging, and even though we have enterprise 2.0 tools like wikis and blogs and more, we time and time again return to email.
what if your phone calls were like your social media?
i’ve made this argument before: social media is social. you can’t just broadcast information; you have to listen to what’s coming back at you and respond.
recent conversation at work brought up the notion of pre-planning tweets for a client’s conference — or having pre-approved topics that one could tweet about. while some purists might find fault with that, i don’t.
there’s no problem with pre-planning your tweets because the tweet is just the medium. if you or a client are attending a conference or some kind of convention and you want to make sure that you capture certain topics or information in your tweets — go right ahead and do it. would you make a phone call to a friend or a client without first planning that also?
social media: an evolution in communication
people don’t fully understand social media, and part of it is our own fault — the social media mavens. i don’t think we do a well enough job of explaining it to everyone.
most people aren’t very fond of change, because change is unpredictable. am i going to be better, or worse off? will i be able to adapt? can i make the necessary changes in me to succeed in this new environment?
the problem with social media, though, is that it’s really not a change from one thing to this other. in the end, we’re all still communicating. how we communicate — the tools we use — do (as everything) evolve over time, however. but it’s certainly not anything to be frightened over.
we need to find better ways to communicate the benefits of social media to yesterday’s enterprise 1.0 stalwarts. how do you get someone who is so loyal to the old way of doing things to change?
i think it’s in the metaphors.


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