image by Reini68, flickr artist
when was the last time you had a good idea? Â one of those eureka moments?
i remember back in college my roommate and i were discussing which of the honey bunches of oats ‘flavors’ we enjoyed the most. Â after trying pretty much all of them, i told him with conviction that hbo with strawberries was my favorite. Â i said: Â ”the thing i love about it is how your milk turns strawberry-flavored afterwards.”
immediately i thought, ‘hey â€” they actually make that stuff!’ and i shouted out with such joy, “dude! Â what if i make strawberry milk, and then pour that into my hbo with strawberries? Â it’s double the strawberry! Â how awesome would that be?!”
the very next time we went to the grocery store i bought some strawberry nesquik mix and put my theory to the test. Â naturally it ended up beingÂ horrendous, but it was still a good idea at the time.
when i say dress for success, i donâ€™t mean your actual dress, necessarily. certainly itâ€™s rather good practice to be the best dressed person youâ€™ll see today. and i always remember something a classmate wrote in an 8th grade yearbook â€“ â€œno matter what you do or where you go, always look good and smell great.â€
that alone would be excellent advice, but iâ€™m talking about a different kind of dressing up. iâ€™m talking about dressing up your business.
people perceive certain things, whether it be right or wrong, when they look at your company. itâ€™s natural â€” life likes good looking things! there have been studies that show the peacock owes its livelihood to looking good. scientists clipped the brightly colored feathers from male peacocks, and left other males alone as a control group. those without their feathers clipped saw much greater rates of mating with the females in the group. throwing evolutionary caution to the wind, the lady peacocks choose brightly colored males because the more feathers they have, the more viral the male appears to be. during the mating season, other brightly colored birds like the many variations of parrots and parakeets, will sit on the highest branches in the sun so that their feathers are more visible and appear more brightly colored than their rival males.
what is the price? $70-80? maybe a little more depending on the model of your printer and the kind of toner (color, or b/w). but what’s the cost of it? not many people stop to think about how the little things turn into big things. what seems like a small inconvenience can actually be a huge problem in disguise.
dare i say it — the cost of a used toner cartridge is more than the cost of a new one.
you’re a worker. you work hard every day. you’ve been working especially hard lately because there’s a lot of important work going on and you have to get it all done on time. so you drive into work one day and you log on to your computer, you check emails and some are worthwhile but most of them aren’t. then you get a phone call from your boss that a certain work item needs to get done, and it needs to be done yesterday.
hurriedly you start working and crunch numbers, or design a new prototype with changes from the client, or focus on a hardware emergency, and you get it done! crisis averted … or so you think.